India’s E-retail Market to Increase to $150 bn-$170 bn by 2027: Report
India has robust fundamentals supporting a continued boom in e-retail India’s e-retail market is estimated to increase to $150 billion–$170 billion by 2027. This implies that 25 per cent–30 per cent annual growth and a doubling of market penetration to 9 per cent–10 per cent over the next five years, according to a report by consulting firm Bain & Company made in collaboration with Flipkart. The report titled ‘How India Shops Online 2022’, said that India is well poised to surpass the US to have the second-largest shopper base (only behind China) in the next one to two years. Shopper addition will continue to be at the heart of future e-retail growth. India’s online shopper base is estimated to increase to 400–450 million by 2027, according to the report. Most of these shoppers are already in the digital funnel—450–500 million used social media while only 180–190 million shopped online in 2021. “The Covid-19 pandemic has been a crucible moment for online retail in In...