Booking.com Reports: Vietnamese Tourists as Careful Travelers

Booking.com’s Asia-Pacific Travel Confidence Index (APAC) 2023 study focuses on the travel behavior of Asia-Pacific travelers and the factors influencing their travel decisions. The study provides a comprehensive analysis of tourism confidence and sustainable tourism across the region.

Booking.com: Vietnamese Tourists
Photo: Chi Le

More than 8,000 tourists from 11 countries and territories, including Vietnam, participated in the survey. The majority of travelers agree that the pandemic has changed the way they travel.

Booking.com: Vietnamese Tourists
Vietnamese tourists prefer sightseeing tours or prioritize family vacations after the impact of the pandemic (Photo: Dep To Ong)

According to the report, there are four types of tourist groups, each with specific characteristics in their motivations, priorities, and behaviors towards tourism.

Vietnamese tourists show a preference for sightseeing and family vacations. 53% of Vietnamese tourists prefer natural scenery, 52% want to have more trips to spend quality time with family, and 40% want to travel more cautiously.

Vietnamese tourists have a high interest in sustainable tourism

Vietnam is the only market in the Asia-Pacific region that belongs to the Mindful Voyagers group – a group that approaches tourism with caution, environmental responsibility, and a desire to support local communities. In other words, Vietnamese tourists have the highest interest in sustainable tourism in the Asia-Pacific region.

Most Vietnamese tourists tend to choose to visit beaches and islands (61%), big cities (60%), or engage in physical activities and sports (45%) during their trips.

Booking.com: Vietnamese Tourists
Most Vietnamese tourists tend to choose to visit beaches and islands on holiday vacations (Photo: Vietnamnet)

Leisure travel remains an important part of life for 45% of visitors surveyed, now that most concerns about the disease have been eliminated. 83% of Vietnamese travelers are planning trips within the next 12 months, 45% have booked a domestic trip, and 26% have booked their next international trip (within 12 months).

The report states that for most travelers, financial status is the biggest concern, along with health, medical risks, and other travel disruptions. On the other hand, the report also shows that in order to save travel costs, 44% of travelers choose to go in off-peak months, 43% take advantage of loyalty programs to offset costs, and 28% opt for less expensive means of transportation.

Fanasy Nguyen Le

+

The post Booking.com Reports: Vietnamese Tourists as Careful Travelers appeared first on Vietexplorer.com.

View more from VietExplorer:

Season of ripening rice in Y Ty commune
Amateur embroidery artists turn masks into fashion items amid coronavirus pandemic in Vietnam
Qatar Airways Resumes Four Weekly International Flights to Lisbon, Portugal
A river runs through it
Remembering Tuman Zhumabaev, Russian painter and lifelong admirer of Vietnam’s landscapes
Vietnam’s budget airlines begin selling tickets for lunar new year
The graceful lotus flowers linger in Hanoi late summer
Tourism in indigenous villages needs a boost
Efforts made to spur Vietnam – China trade ties
Hanoi hosts exhibition of digitized masterpieces “Magister Raffaello”
41st General Assembly of ASEAN Inter-Parliamentary Assembly opens
All passenger transport services from/to Da Nang resumed
Hollywood stars radiate shine on Vietnamese prominent designer’s outfits
Foreigner stranded in Vietnam got support from old poor Vietnamese couple
Exhibition features works by leading contemporary painters
Vietnamese cuisine earns five world records
Domestic trade to contribute 13.5 percent of GDP by 2025
AIPA-41 opens in Hanoi
AIPA 41: Meeting of Women Parliamentarians of AIPA (WAIPA)
Unofficial meeting of young parliamentarians of AIPA

Comments

Post a Comment

Popular posts from this blog

Young individuals in traditional attire captivate foreigners’ attention in Hanoi

The event, organized by young enthusiasts of Vietnamese traditional costumes, showcased various traditional garments including nhat binh (square-collared garb), ngu than (a five-paneled aristocratic gown from the 19th and early-20th centuries), and ao dai (Vietnam’s traditional long gown), among others, as well as traditional hats. Foreign tourists were impressed by young people dressed in unique and colorful traditional outfits. Many of them used their smartphones or cameras to capture the essence of the event, which was filled with Vietnamese culture. Nguyen Nga, a member of the organizing board, explained that the aim of the event was to promote Vietnamese traditional costumes to the public. While ao dai is already well-known, many people are not familiar with other types of traditional costumes, which are also valuable parts of the country’s heritage, Nga added. Daniel, a British tourist, expressed his excitement when he came across the event during his stroll in Hanoi. It was t...
Read more

Phu Quoc to host “Fashion Voyage #5” show in April

The show with the theme “Dating with a Kiss” is set to be organised in Sunset Town, a resort entertainment complex developed by Sun Group. This is the fifth time the group has worked with director Long Kan, the show’s producer, to introduce admirable fashion shows which also helps promote Vietnam’s tourism. A collection with a futuristic style by designer Chung Thanh Phong named “Kiss the Stars” will be staged at the show with multimedia technologies, amidst the majestic sea and sky, the combination of fire, water, light, laser, and music. On the second night of Fashion Voyage #5, the show stage is the Kiss Bridge – an architectural masterpiece, a symbol of the Vietnamese-Italian cultural interference. Dong Thi Ngoc Anh, deputy general director of Sun Group, said that after the Fashion Voyage, it is expected that many artists will come to Sunset Town in particular, and Phu Quoc in general, to seek inspiration and bring here special events, festivals, art programmes to spread t...
Read more

Da Lat Flower Festival 2022 to last for two months

The biennial national and international cultural- tourism event, to be organised by the provincial administration, aims to honour horticulture in Da Lat, promote tourism and trade, and call for greater investment in the locality. The 2022 festival is scheduled to start on November 1 and will last through to December 31, with numerous activities to take place across Da Lat – a resort city dubbed Little Paris in Vietnam . Highlights of the occasion include art flower spaces, music programmes, fashion shows, and a hot air balloon festival.  Most notably, the grand final of the Miss Earth Vietnam 2022 pageant is set to take place in Da Lat on December 30. Art flower spaces will open until January 31, 2023, or the 10th day of the first month of the lunar calendar to serve locals and tourists keen to celebrate the Lunar New Year, known locally as Tet. There will also be a fireworks show on the eve of the New Year 2023. The post Da Lat Flower Festival 2022 to last for...
Read more